I receive emails every week from people that have read my previous post about AngelPad and are looking for advice as they prepare to apply. I find myself giving the same advice over and over again, so I thought I’d try to distill some of it and get it on paper once and for all.

You should still feel free to reach out to me directly if you’d like some more tailored advice. My goal here was to write down the more general stuff that applies to all AP applicants.

As with all things in the startup world, there is no magic bullet, but these are the things I’d encourage you to consider as you put together your AngelPad application.

The Message

One common mistake that applicants make is to try to fully capture every detail of their business in their application, and this often comes at the expense of a truly compelling message. The goal of the application isn’t to document your business with...